Truth or Rumor, by Brett Loebel
At least once a day – and usually more often – I am asked by one of my clients whether or not such and such an action will result in higher Google placement.
The latest buzz seems to be about embedding videos. Specifically YouTube videos being that Google owns YouTube. Does embedding videos on a website actually cause Google to rank the website any higher than it had previously?
With empirical data now coming in, there seems to be some truth to this. Although some claims about websites not being found in the top 100 suddenly climbing to number one are certainly exaggerated, embedding videos have some side benefits that may cause Google to believe the website containing the video is more relevant than it had been before.
We know for a fact that Google is all about relevant content. One way it determines whether or not a website has relevant content is the stickiness of the site. Specifically, that means the length of time people are on the site.
A good video on your website will, if nothing else, keep people on the site longer than they were before.
Stickiness=results.
Just be careful that you do not take a video off of YouTube and stick it on your website. Virtually all videos are copyright and are not public domain. For a very low fee, you can have someone create a video testimonial for your and then post it on your website. Don’t know how to do this? Contact me and I’ll help.
– Brett Loebel
Brett Loebel 