Brett Loebel – SEO Update
It has been a long time since I’ve posted and a lot has changed in the SEO world.
One thing remains constant – Google continues to pay attention to quality websites and focuses on local search results. Although this has not changed it has gotten more in-depth.
I now tell all of my clients that before they spend a significant amount of money on any type of paid marketing such as Google pay per click, they must optimize their website first. Since there are so many websites in the universe and so many of them are only mediocre, it is more important now than ever before to have a high-quality highly responsive website. What I mean by highly responsive is that your website should display beautifully on all devices from the largest computer screens to the smallest handhelds and cell phones.
Another factor is trust. Can your website be trusted? It’s not so much about whether you are a scam or legitimate business. The trustworthy factor has to do with reviews and social media. These are all free items. But before you can even begin to get reviews, again, you need to really have an awesome website. Important and interesting content, videos, photos, etc. Also, it’s recommended that you do not use stock photos. Stock photos simply do not work well for optimization purposes. People can spot them immediately that these are simply stock photos.
If you have any questions, please do not hesitate to e-mail me.
Brett Loebel 